How Chat Support Can Help Now
Wednesday, April 20, 2016
Customer service is evolving as quickly as technology is. These days, you have to be a multichannel operation to survive, and one of the essential channels you must create is live chat support. Not sure it's actually important to your customer service? You may want to think again. Microsoft's 2015 Global State of Multichannel Customer Service Report suggested that 64% of their respondents said chat was the single most important method of customer service. That was only echoed by a recent Forrester survey that held 63% of customers are MORE likely to return to a website if it offers live chat support.
There are several good reasons customers are looking for live chat support these days. It all starts with convenience. Sometimes customers need help while they're shopping online, and chat support offers immediate access. Wait times are often minimal, and during those wait times that do exist, customers can handle other tasks. Add that to the fact that it offers immediate access for customers to deal with those pain points, and you have a channel that you just can't ignore.
It's Good For Companies Too!
Unlike some other methods of customer service, live chat is actually good for your company as well. It gives you an edge over those competitors that don't currently offer chat support. Additionally, it can help increase your sales. Looking for the best way to offer your customers a new channel for service? It's time to consider chat support. Contact us today to learn more about how we can help you build the best possible chat support in your industry!